From Selling Power magazine: “Sales 2.0 brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. Sales 2.0 relies on a repeatable, collaborative and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI and superior performance.”

That’s a good definition. There are two key phrases here to consider:

Productivity-enhancing technologies. You’ve got to have productivity to begin with.
Sales 2.0 relies on a repeatable, collaborative and customer-enabled process… Sales 2.0 doesn’t provide you with the process. You’ve got to have the process to begin with.

Eve selling Adam on biting the apple may be the first documented case of someone selling something to someone else. It seems odd to me that it has taken this long to get to ‘Sales 2.0′. In reading your blogs however, I have not found an explanation of what Sales 2.0 is or the theory behind it. Would you be so kind as to explain that to me?

Thank you,

Dave Christilles

I’ve been researching into 2 of your companies represented on your latest ESR chart – both at different ends of the spectrum for conducting sales training in house. Any chance to get some advice on these 2 providers?

Thanks

Chris