Would You Pay to Read a Blog?

What about an article on selling written by a top sales expert?  Or the online edition of the Wall Street Journal?  What about a research report providing you with an in-depth, comprehensive assessment of your major competitor’s strengths and weaknesses and advice on how to outsell them? If not that, what content would you pay for on the [...]

Analysts Are Optimistic About CRM – I’m Not.

Ann All (with ITBusinessEdge.com) posted an entry in her blog today about the optimistic outlook for CRM sales.  She wrote, “Datamonitor, KensingtonHouse, CSO Insights and Gartner are among the companies with an optimistic outlook on CRM.”  She then added AMR Research to the list.
I won’t dispute the prediction. 
What I will say is that progress is painfully slow [...]

What’s The Deal With Industry Analysts? (Part 1)

Too many companies (especially SMEs–small to medium-size enterprises) have either no formal analyst relations function or one that is managed by someone who is not qualified for the job. An approach like that leaves those companies unprepared for the ongoing and very competitive battles for positioning that take place within some industries.
How a company manages [...]