Posted on June 16, 2008 by Dave Stein
This afternoon I interviewed Brian Carroll for a podcast which will be published in two weeks.
Many of our clients and subscribers are focused on lead generation these days, and I knew Brian would bring perspective to the issue.
Brian discussed the ever-elusive sales and marketing alignment with respect to the two functions working together. He discussed not only the [...]
Filed under: Marketing | Tagged: Brian Carroll, Lead Generation, Marketing, nurturing | No Comments »
Posted on June 12, 2008 by Dave Stein
I delivered a webinar sponsored by ISBM (Institute for the Study of Business and Markets at the Smeal College of Business at Penn State). It was moderated by Mary Donato, who is the Associate Director of ISBM and writes a column for Sales and Marketing Management magazine, as I do. (Mary is by far the best webinar [...]
Filed under: Marketing, Measurement, Presentations, Technology | Tagged: ISBM, Marketing, sales effectiveness, sales metrics | No Comments »
Posted on May 4, 2008 by Dave Stein
I was looking for some good blogs to link to on this site and I came across Seth Godin’s post from June 2006. What a winner!
What a salesperson would say: “There is no comparison, NONE, between an inbound call (one that you created with marketing) and a cold call (one that you instructed me to [...]
Filed under: Hiring, Marketing | Tagged: Marketing, Seth Godin | 2 Comments »
