Posted on January 21, 2009 by Dave Stein
Lead Gen is a big, big issue these days for many companies. Those companies that didn’t have an effective Lead Gen function coming into this economic crisis have a big challenge: investing the time and money now to get this done the right way. It’s like trying to change a tire on a racing car [...]
Filed under: Marketing, Measurement, Pipeline, Research, Technology, sales training | Tagged: Lead Generation, Marketing, nurture marketing, The Bridge Group, Trish Bertuzzi | 2 Comments »
Posted on June 12, 2008 by Dave Stein
I delivered a webinar sponsored by ISBM (Institute for the Study of Business and Markets at the Smeal College of Business at Penn State). It was moderated by Mary Donato, who is the Associate Director of ISBM and writes a column for Sales and Marketing Management magazine, as I do. (Mary is by far the best webinar [...]
Filed under: Marketing, Measurement, Presentations, Technology | Tagged: ISBM, Marketing, sales effectiveness, sales metrics | Leave a Comment »
Posted on May 4, 2008 by Dave Stein
I was looking for some good blogs to link to on this site and I came across Seth Godin’s post from June 2006. What a winner!
What a salesperson would say: “There is no comparison, NONE, between an inbound call (one that you created with marketing) and a cold call (one that you instructed me to [...]
Filed under: Hiring, Marketing | Tagged: Marketing, Seth Godin | 1 Comment »