On of May 8, 2009, I moved my blog over to a new domain: DaveSteinsBlog.ESResearch.com
I will no longer be posting on this URL. Comments will not be moderated. More information.
Lead Gen is a big, big issue these days for many companies. Those companies that didn’t have an effective Lead Gen function coming into this economic crisis have a big challenge: investing the time and money now to get this done the right way. It’s like trying to change a tire on a racing car [...]
Filed under: Marketing, Measurement, Pipeline, Research, Technology, sales training | Tagged: Lead Generation, Marketing, nurture marketing, The Bridge Group, Trish Bertuzzi | 2 Comments »
I delivered a webinar sponsored by ISBM (Institute for the Study of Business and Markets at the Smeal College of Business at Penn State). It was moderated by Mary Donato, who is the Associate Director of ISBM and writes a column for Sales and Marketing Management magazine, as I do. (Mary is by far the best webinar [...]
Filed under: Marketing, Measurement, Presentations, Technology | Tagged: ISBM, Marketing, sales effectiveness, sales metrics | Leave a Comment »
I was looking for some good blogs to link to on this site and I came across Seth Godin’s post from June 2006. What a winner!
What a salesperson would say: “There is no comparison, NONE, between an inbound call (one that you created with marketing) and a cold call (one that you instructed me to [...]
Filed under: Hiring, Marketing | Tagged: Marketing, Seth Godin | 1 Comment »
On of May 8, 2009, I moved my blog over to a new domain: DaveSteinsBlog.ESResearch.com
I will no longer be posting on this URL. Comments will not be moderated. More information.
ES Research Group publishes independent evaluations and comparisons of sales training companies and their products and services. (Think Consumer Reports, JD Powers, or Gartner.)
For the past twenty years I've focused my career on the area of sales performance improvement, sales effectiveness and especially sales training. In addition to this blog, I write the Smart Sales column for Sales and Marketing Management magazine.
I can be reached at
+1 (508) 313-9585 Ext 706
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