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Podcast: Brian Carroll on Lead Generation

We’ve just published my interview with Brian Carroll for my sales thought-leader podcast series. 

Wait!  Brian Carroll is a sales thought-leader? 

Absolutely. 

All of us in sales face a significant and ongoing challenge.  I’ve written about it again and again.  It’s the lack of mutual understanding, alignment, and ability to effectively and jointly execute among many sales and marketing organizations.

Brian understands the issues and has pragmatic approaches for overcoming them. Here is Brian’s blog.

In this podcast, we talk about:

  • What works to get sales and marketing alignment
  • How the marketing funnel impacts the sales funnel 
  • Reengaging and optimizing past sales leads
  • Teleprospecting and nurturing tactics

Listen to the podcast.  (Also available on iTunes.)

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