• This Blog Is Inactive!

    On of May 8, 2009, I moved my blog over to a new domain: DaveSteinsBlog.ESResearch.com

    I will no longer be posting on this URL. Comments will not be moderated. More information.

  • ESR’s STVG

    Here is ESR's highly acclaimed Sales Training Vendor Guide, Third Edition.

  • Advertisements

The Executive Conversation

How effective are your salespeople at earning credibility at the senior executives level of their customers’ companies? 

The Executive Conversation, based in Seattle, is a consulting and training firm focused on providing selling companies with an increased understanding of the buyer’s side.  More specifically, sales teams that go through EC’s programs learn to apply business and financial acumen to their sales campaigns and to more credibly articulate the business impact of their solutions.  

Although ESR’s formal research brief will set you back $29.95, Executive Conversation’s President Mike Rohan and Executive Instructor Bob James graciously agreed to let me interview them for my most recent podcast.  

Here are two short excerpts from the podcast.  Bob James is one of Executive Conversation’s Executive Instructors.  After his position as treasurer at NCR, he ran sales and marketing at the $1 billion AT&T Global Information Solutions.  Listen and you’ll see what I mean by a buyer’s perspective.

You can access the entire 27-minute podcast here.  There is no charge.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: