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The Economy Is Down, So It’s Webinar Time!

I’ve delivered lots of webinars over the years, working with all the well-know providers and others as well.  With only two exceptions where the audio was lost for all the participants, I’ve had very good experiences.  That’s not by accident.  My content is always relevant to the audience, I rehearse, I’m facile with the technology, I understand the medium, and I always use a checklist to make certain I don’t forget something.

I’ve delivered a few webinars with Boston Conferencing.  They really impressed me with their professionalism, the quality of the technology, and their turnkey approach.  In fact, I’ve got a webinar coming up with FranklinCovey Sales Performance Group on Wednesday, March 11, 1:00 pm ET — Strategies For Getting Your Customers Through the Financial Crisis. (Disclosure: I’ll be delivering a webinar for pay with Boston Conferencing in July.)

So in these times of reduced travel, I asked Boston Conferencing President, Dave Will, to help us make better use of this medium.


Dave Stein: Web conferencing has been around for a decade or so. What’s changed in the past few years with respect to the technology?

Dave Will: Actually the biggest change has not been with the technology as much as with the integration into day to day business processes. A decade ago, very few organizations outside of the technology sector were using web conferencing. Even 2 – 3 years ago we found that a lot of organizations were still trying to identify if webinars were a worthwhile marketing/training tool. Now webinars are a line item in the budget. The decision has been made and the vast majority of organizations have incorporated them into their business. The question has changed from “should we do it” to “when and how do we get it done.” It is no longer a competitive advantage to run webinars. It’s a “must-have” in order to keep up.

But to answer the question more directly, web conferencing technology is doing a better job of streaming video and audio over the internet. It’s also come a long way in providing simple one-click entry to events. Webinars and Web Conferencing are no longer for the tech companies or the geeks. It’s a common tool in all organizations. One more change is that there are tons of small unknown software tools in the market that may or may not be good for business use. What has not changed is that the major “industrial-strength” conferencing tools are still Microsoft LiveMeeting and WebEx. Continue reading

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