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Avoiding IT Salespeople

Is this how you look to your customer?

Is this how your customer sees you?

Paul Lanigan is the Sandler franchisee for Ireland.  I’ve been reading his newsletter for a while.

Paul posted a recent comment about an article published by ZDNet UK entitled, Top 10 reasons to avoid IT salespeople. Whether you work for a tech company or not, you need to read this article.

It’s not often we get such uncensored feedback from our customers.  I didn’t take this lightly.  I hope you don’t either. 

Here are excerpts from each of Sally Whittle’s ten reasons.  Continue reading